Thursday, June 10, 2010
Video of the Week: A Nation's Expectation
Our Video of the Week is this awesome segment on the USA, part of ESPN's "32 Teams, 1 Dream" series summarizing each country at South Africa 2010. The piece shows just how far we've come as a footballing nation: not only do we hope for the U.S. to advance, we are expecting it. What a tribute to the USMNT. (To see segments for the other 31 nations, search "32 teams, 1 dream" on ESPN's YouTube page.)
Say what you will about ESPN's journalistic practices, but they are absolutely the single biggest factor in promoting American enthusiasm for the game. Check out the huge difference between the USSF's World Cup commercial and ESPN's two build-up commercials, all aired during the warm-up match against the Czech Republic. ESPN's are just flat out funnier, and their TV expertise makes them second to none at getting an audience's attention. For soccer to continue its growth in America, the game needs the continued support and reach of the ESPN family of networks.
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