The Searching Cross is back for the World Cup! Expect this page to showcase frequent updates on South Africa 2010, as we all witness the greatest sporting event in the world. (And follow me on Facebook and Twitter for further updates!)
Our latest Video of the Week is Nike's World Cup ad, which has been getting lots of mainstream airtime as we get closer to June 11. Superstars such as Drogba and Ronaldo take center stage, capturing many of the purest emotions we feel when watching the beautiful game. Lesser luminaries like Ribery and Landon Donovan appear in cameos that make you simply go, "That was awesome." Even non-soccer icons like Roger Federer and Homer Simpson make appearances, showing how the World Cup gets the whole world's attention. I could go on and on, but if you haven't seen this commercial yet, or even if you want to bask in its awesomeness again, you owe it to yourself to take a look. Nike really outdid themselves this time.
And for those of you who dislike Nike's domination of world soccer, here's a lesser-known Puma commercial that focuses more on Africa. Just as awe-inspiring, and it really captures the spirit of African soccer. Plus, it shows off the sweet "African unity" jersey that they've made for the continent's first ever World Cup. Check it out:
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